A podcast performance strategy built for Onnit's audience- fitness-minded men, biohackers, and performance optimizers.
We analyzed 3,400+ podcast properties against Onnit's audience profile- men 25-45, fitness-minded, biohackers, MMA enthusiasts, $60K+ household income. Here are three plan tiers using real shows, real rates, and real performance data.
Pure health and fitness alignment- 7 shows whose audiences already buy supplements. Prove CPA in 90 days.
Health core plus comedy and sports shows with 85%+ male audiences. Awareness and conversion working together.
Maximum reach- premium placements across the full Onnit audience spectrum at scale.
Real rates from our partners. Real audience data from Podscribe. Click any show to listen.
Onnit already spends $34K/month across 177 podcast shows- but most are one-off tests that never renew. The spend is scattered across political talk, niche sports, and random comedy with no cohesive audience strategy. Host-read endorsements from health and fitness creators carry 10x the weight of a programmatic impression on a political news show.
These are actual outcomes from VO2-managed podcast campaigns for premium wellness and supplement brands.
VO2 managed host-read campaigns across Joe Rogan, Candace Owens, Megyn Kelly. Bottom-funnel activation through mission-aligned creator partnerships.
VO2 set a 1.2X ROAS goal. Actual results exceeded 2X target through strategic show selection and creative optimization.
16X ROAS on a single campaign — where timing, culture, and VO2 execution converge.
7 health and fitness shows with host-read Alpha Brain and Total Human creative. Full Podscribe attribution from day one.
First reads live. Data flowing.
Cut underperformers. Double down on winners. A/B test creative angles- nootropic focus vs. total human optimization.
Clear signal on what converts.
Expand to 14-21 shows. Lock in annual deals with top performers. Build an always-on podcast engine that compounds.
Predictable, scalable growth.
